BEAUTY SALON AS AN ART GALLERY
L'ORÉAL BRANDSTORM 2018
BEAUTY SALON AS AN
ART GALLERY
L'Oréal Brandstorm 2018
INSIGHT
When I go to a beauty salon I want to live a pleasure and disruptive experience where reliable professionals advise me to express my own self through beauty
BIG IDEA
Cheshire Beauty Art Gallery improves your beauty through an inversive and transmedia art experience that connects you with art, digital and hair-artists.
CHESIRE
LOYOLA
“Each beauty salon is an artwork in itself and hair-dresser is an artist”.
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- RUTH RODRÍGUEZ -
CREATE
ENJOY
“Our salon goes among an inmersive experience connectinghair-dressing with the 7 arts”.
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- MARÍA MORENO -
SHARE
“This experience is extended to the outside through transmedia”..
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- CRISTINA Gª-ARÉVALO -
BEAUTY SALON AS AN ART GALLERY
WE WISH TO TRANSFORM BEAUTY SALON INTO AN ART GALLERY TO, TURNING IT INTO A CONFLUENCE SPACE BETWEEN THE DIFFERENT ARTS, THE HAIR-ARTIST, THE GUEST AND THE BRAND.
USER EXPERIENCE IN THE HAIR-ART GALLERY IN 6 STEPS
1
WINDOW: DANCE OF THE HAIR
The window composes a LED artwork. It reflects by different intensity of lights, the "shadow" of the hair-artist dancing with the hair.
WAITING ARTWORK
The waiting room is an inmersive artwork in itself and it will have some elements which guests can interact with. (4D touchscreen for playing with straight and curly lines, magic sand with cream....)
2
3
THE SPEECH OF THE HAIR-ARTIST
Dialogue is the focus but… mirror screen as support to show tendencies and the products need.. It will be connected to the hair-artist and client app (if they have it) so they can send directly looks to it and it will appear also the products required to achieve that specific style.
Haire-artist can recommend products and send them directly to the wishing list of the client.
4
"BATH SYMPHONY"
While is being shampooing, guest choose a playlist of the hair-drsser Spotify account to relax themselves and also can share what is listening to on Facebook: “Ruth is listening to disruptive style in Cheshire’s beauty salon backbar”. At the same time, they can enjoy additional services like manicure, facial treatment, etc.
5
MOLDING YOU (COLOR/CUT/STYLE)
We use the mirror-screen to show the products used and add them on the wishing list. Finally? Different natural ligh bulbs to show result. Then, go to the Make-up bar before leaving to apply make up by your own or an expert can do it…
SHINE-OUT
6
After taking your products, clients have access to a room called “Shine-Out” designed as an architect work to have a memory of the experience and the result and share it on Social Media.
Hair-artists are also photographers! You can also take more pictures as you want
THE RESULT?
EXTENDING THE EXPERIENCE THROUGH TRANSMEDIA
SHARE - OUT
INTERACTIVE VIDEO
HAIR-ART GALLERY
IN THE STREET
EXHIBIITIONS
We'll organize expositions of the different waiting art-rooms in order to share the experience outside and also do exhibitions of hair-artists, share ideas, tendencies etc.
LEARN, CREATE
AND ENJOY
WORKSHOPS
We would like to organize workshops for both clients and hair-artists, about materia related not just to hair-art, but also other sort of arts linked to beauty like photograhy, make-up, body painting, etc.
HAIR-ARTIST AND
GUEST CONNECTION
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APP
-Share ideas through the mirror-screen to create the final art of the hair.
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-Hair-artist can send products used to the client’s wishing list, check the treatments of each client and have a data base for online Marketing.
